About Bloom Squad®
Who We Are
Bloom Squad® is an Australian haircare brand made especially for girls with long or growing hair who need a proper haircare routine.
Our products are plant-based, gentle, and specially formulated for delicate young skin, with nourishing natural ingredients that care for their hair and make detangling easy, stress-free, and fuss-free for both kids and mums.
Worry Free
All our formulas are plant-based, hypoallergenic, naturally fragranced, vegan-friendly, cruelty-free, pH-balanced, and proudly made in Australia.
Crafted without “nasties”, our haircare is free from sulfates (SLES, SLS, ALES), silicones, parabens, phthalates, petrolatum, mineral oil, propylene glycol, PEGs, harsh detergents, artificial colours, and synthetic fragrances, plus a long list of ingredients we simply don’t want anywhere near our kids.
Hair-Loving Ingredients
We fill our formulas with nourishing, natural ingredients that care for both the scalp and strands, helping support healthy, happy hair.
Inside our Lil Smoothie® range, you’ll find botanical ingredients like Kakadu Plum, Shea Butter, Coconut Oil, Aloe Vera, and Wheat Protein working to support growth, reduce breakage, and make hair easier to manage, naturally.
Expert Formulations
We work with award-winning Australian formulators to create products that are thoughtfully designed for young hair.
Each formula is made to be a joy to use, while delivering results you can actually see and feel, softer, smoother, more manageable hair.
Founder
MEET SONJA (MUM, HAIR TAMER, AND DETANGLING WARRIOR)
Like all great ideas, Bloom Squad® was born out of necessity, and a few too many tear-filled hair brushing sessions.
As an Aussie mum, Sonja found herself in that tricky in-between stage. Her daughter had outgrown baby shampoos, but adult products felt too harsh, too heavily fragranced, with too many actives and ingredients you wouldn't want near a young scalp. And worst of all, they did little to help with knots.
With a background in health and beauty, and a desire to make daily routines simpler and more enjoyable, Sonja created Bloom Squad®. A kids’ haircare range that’s fun, gentle, thoughtfully formulated, and designed to deliver real results.
No nasties. No sulfates. No silicones. No unnecessary fillers. Just carefully selected ingredients that leave little locks soft, healthy, and tangle-free. Because kids’ haircare should feel like a moment of connection, not stress. Brushing should be easy. And parents, we deserve a break!
Giving Back
At Bloom Squad®, we believe kids’ haircare should do more than care for hair, it should help create a kinder, safer, and more sustainable future for the next generation.
With every purchase, we contribute to organisations working to protect children, support families, and care for the planet.
We proudly support:
Dolly’s Dream - Helping fund anti-bullying education and youth mental health initiatives that build resilience, promote kindness, and create safer online communities for young Australians.
Plastic Bank - Every purchase contributes to removing ocean-bound plastic while supporting fair-wage opportunities in vulnerable coastal communities around the world.
Collections
Browse our worry-free, gentle and effective hair products designed to smooth and detangle, for silkier, softer hair, with less stress!
